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Pay The Price

Creating Ethical Entrepreneurial Success Through Passion, Pain and Purpose

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About The Author

Steven is a British-Ghanaian author, poet, healthcare consultant, and entrepreneur. He is the founding partner of BlueCloud Health (, a UK-based, African-focused healthcare firm that exists to provide solutions to health businesses in Sub-Saharan Africa. BlueCloud is part of the Emerald Management Group, a multi-sectoral consultancy firm with offices in London, Dubai, and Delhi.


Steven is also an award-winning consulting pharmacist who has worked with Britain’s NHS and several pharmacy multiples in England and Africa.


He currently resides in Plymouth, a beautiful seaside city in Devon, southwest England, with his wife Dela and two teenage children. He loves running and has competed in several 10k and half-marathons.


Steven holds an MBA with project distinction from Warwick Business School, one of the top business schools in the world. He is also an executive contributor for Brainz Magazine.


Pay the Price, with its associated pioneering Spotify playlist and poetry, is his first book.


He is also currently working on his next book, In Search of Permanence: Surviving and Thriving Your Business in a Constantly Changing World (due August 2023), and From Gory to Glory, The Sorry Details, a collection of business and lifestyle-themed poems and short stories.



My Books

“In addition to exciting perspectives on Pain, Ethics, and Legacy, Steven also offers a rare window into the promising world of emerging entrepreneurship.”

Les Funtleyder
Investor, pundit at CNBC and Bloomberg, Professor at Columbia University, and bestselling author of Healthcare Investing.

"A powerful voice that needs to be heard”

Christian Stadler 
Author of Open Strategy- 2021 Business Strategy Book of the year and Strategy Professor University of Warwick - Warwick Business School

“An inspiring, creative and powerful read”

Dr Nicole Spieker
CEO, PharmAccess Foundation 

“A riveting read and vital manual of entrepreneurship.”

Professor Elikem Kuenyehia
Entrepreneur, Art Aficionado, and Professor of Practice, University of Buckingham, United Kingdom

“A compelling, refreshing and well-written read”

Charlie Robertson
Global Chief Economist at Renaissance Capital, African Banker of the Year, and author of The Time Travelling Economist. 

“Wow. Rarely do I feel such a deep connection and resonance with a book as I did with Pay The Price. This is a raw, enlightening, and a very human roadmap of both the pain and joy of the entrepreneurial journey.”

Claire Oatway 
2021 Top Ten leadership and executive coach and luminary speaker.

“Deeply satisfying like a bag of treats you can’t stop eating that leaves you craving more”

Ernest Darkoh
Ampem Time Magazine Global Health Hero and Founding Partner of BroadReach 

“This book goes beyond Entrepreneurship-it’s a life-affirming refreshing book of stories”

Sir Myles Wickstead
Visiting professor at University of Exeter and King's College London and trustee at the BBC 

Reviews for pay the price



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